Banking App UX Overhaul
User satisfaction ↑60%
SecureBank needed to modernize their mobile banking app to improve user satisfaction and reduce support calls.
Key Results
The Challenge
The existing app was confusing to navigate, had poor accessibility, and generated numerous customer complaints and support tickets.
Our Solution
We redesigned the app with a user-centered approach, focusing on simplicity, accessibility, and security while maintaining banking compliance.
Implementation Process
Conducted extensive user research with bank customers
Analyzed customer support ticket patterns
Created intuitive information architecture
Designed accessible interface following WCAG guidelines
Implemented biometric authentication options
Streamlined common banking tasks
Created comprehensive design system
Technologies Used
"The user research insights were invaluable. Our app usability score improved from 68% to 94%. Customer complaints dropped dramatically."
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