FitTrack: Cross-Platform Health & Fitness App
FitTrack Mobile Health & Fitness Experience
SCOPE
What We did
Cross-Platform App Build
Developed a React Native app with TypeScript, delivering a consistent experience across iOS and Android.
Health & Fitness Integrations
Connected to Apple Health and Google Fit APIs to provide seamless activity and health metric tracking.
Gamification & Engagement
Introduced streaks, rewards, and push notifications to improve daily engagement and retention.
Scalable Architecture
Implemented modular code, state management (Redux Toolkit), and CI/CD pipelines for maintainability.
Outcomes Delivered
Seamless fitness tracking across devices
Enhanced engagement through gamification and personalization
Improved retention via push notifications and reminders
Faster release cycles with CI/CD and OTA updates
Scalable foundation ready for premium subscriptions and future integrations
BRIEF
FitTrack is a health and fitness startup focused on helping users track workouts, nutrition, and health goals from a single mobile app.
Our objective was to build a cross-platform app that combines tracking, education, and motivation into a clean, engaging user experience while ensuring fast iteration and long-term scalability.
CHALLENGE
The fitness app market is highly competitive, requiring strong differentiation and polished UX to retain users.
FitTrack needed to ensure accurate health metric syncing, seamless integration with wearable devices, and gamified engagement to stand out.
FitTrack implemented a comprehensive strategy that included:
CROSS-PLATFORM DEVELOPMENT
Built a single codebase with React Native and TypeScript, ensuring a unified experience across iOS and Android.
HEALTH DATA INTEGRATIONS
Integrated with Apple Health, Google Fit, and wearables to pull accurate workout, steps, and calorie data.
ENGAGEMENT FEATURES
Added push notifications, streak tracking, and rewards to motivate daily app use and boost retention.
CI/CD PIPELINES
Automated builds and deployment with Fastlane + GitHub Actions, plus OTA updates via CodePush for rapid iteration.
How we turned ideas into a
living product
Our team delivered a seamless MVP design. We also created a unique brand style and language reflected in the landing page, and Webflow development.
Key Results & Impact
The comprehensive strategy delivered exceptional results across all key performance indicators, establishing Vero Diamonds as a leader in the luxury lab-grown diamond market.
Increase in Active Users
User base nearly tripled within the first six months.
Boost in Retention Rate
Gamification and push notifications significantly improved daily active usage.
App Store Ratings
High ratings across App Store and Google Play within three months of launch.
Faster Release Cycles
CI/CD pipelines cut release times nearly in half.
Building a Mobile Health Companion
Through a thoughtful blend of technology, integrations, and user-centric design, FitTrack positioned itself as a scalable mobile companion for health-conscious users.