BrightBelle: Low-Code Shopify E‑commerce Experience
BrightBelle Shopify Storefront Experience
SCOPE
What We did
Custom Shopify Theme Setup
Leveraged Online Store 2.0 with flexible sections and blocks for modular page building.
Low‑Code Customization
Liquid snippets and metafields tailored to branding while maintaining Shopify maintainability.
Responsive & Mobile‑first Design
Optimized layouts and components for seamless shopping experiences across devices.
SEO & Performance Enhancements
Improved Core Web Vitals, optimized images, and implemented structured data for better rankings.
Outcomes Delivered
Streamlined e-commerce platform built for speed and conversions
Elegant brand-aligned product presentation
Seamless cross-device experience with faster checkout flows
Improved search visibility and audience reach
Operational efficiency with reduced reliance on developers thanks to low‑code approach
BRIEF
BrightBelle is a Canadian lifestyle and fashion brand seeking to bring its curated product line to a broader online audience.
Our objective was to launch a Shopify storefront that balances speed of implementation with brand sophistication — using a low‑code approach that enables the team to manage and evolve the store with minimal ongoing developer involvement.
CHALLENGE
BrightBelle’s previous digital presence lacked scalability and did not reflect its modern, fashion-forward brand ethos.
The business needed a platform that would allow rapid iteration, storytelling flexibility, and a responsive, mobile-first buying experience without heavy technical overhead.
BrightBelle implemented a comprehensive strategy that included:
SHOPIFY ONLINE STORE 2.0 MIGRATION
Migrated the storefront into Shopify’s Online Store 2.0 framework with reusable templates and flexible theme architecture.
LOW-CODE DEVELOPMENT
Built custom sections and Liquid snippets that empowered content editors to launch pages without developers.
PERFORMANCE & SEO
Optimized assets, lazy loading, and app rationalization, improving site speed and visibility.
BRAND EXPERIENCE
Crafted a visually compelling design aligned with BrightBelle’s identity, elevating customer trust and conversion rates.
How we turned ideas into a
living product
Our team delivered a seamless MVP design. We also created a unique brand style and language reflected in the landing page, and Webflow development.
Key Results & Impact
The comprehensive strategy delivered exceptional results across all key performance indicators, establishing Vero Diamonds as a leader in the luxury lab-grown diamond market.
Increase in Online Revenue
Revenue doubled within the first quarter post-launch.
Customer Base Growth
Expanded reach into new demographics through optimized UX and SEO.
Conversion Rate Improvement
Reduced cart abandonment and improved funnel efficiency.
Increase in Page Views
Better storytelling and discoverability improved engagement.
Elevating a Lifestyle Brand Digitally
By combining Shopify’s low-code capabilities with performance optimization and brand-focused design, BrightBelle achieved a scalable, visually compelling e-commerce presence.